By Lindsey Murphy, Photos By Tyler Rye
It’s no doubt that the wedding industry and its creative vendors have taken advantage of Instagram’s free platform by showing off a medley of their work. It has become a very convenient outlet for brides to easily search for vendors and instantaneously see their work, with contact to them just a click away. Its charms are clear to everyone. However, as popular as social media marketing is now days, it doesn’t come without its afflictions. Many in the industry are seeing more and more brides with horror stories about falling in love with a vendor on social media just to succumb to a horrible outcome. It is easy for shady vendors, to falsely represent themselves via these outlets. That doesn’t mean you shouldn’t use Instagram and other social media outlets to find potential vendors, it just means that after you find vendors that you like, you should research them before making your final decision. I will always tell brides that research is key when planning a wedding.
To avoid further heartache, I have put together a few helpful to-do’s before deciding on that one vendor with lots of pretty photos, likes and followers:
Make sure you view their full professional portfolio. Don’t consider Instagram or other social media outlets as a full representation of their work. It is so easy on Instagram for a vendor to post one photo a day and look like they have loads of experience. In truth this might really be their one and only good photo from that event. Find out if the photos they are posting are from actual weddings they have worked, or are they all from styled shoots with models? Take a look at their full real weddings, and make sure that you love what you see! Don’t let them build their portfolio on your wedding day.
Don’t be shy to ask plenty of questions, such as: How long have you been in business? How many events similar to this have they done? What additional experience or education do they have? What will happen if they are unable to attend your wedding? Do you have insurance? This is too important to intrust to just anyone! Finding real professionals is key!
Be sure to go over any concerns or specific requests, such as where you stand on edited photos and how long until you receive the photos.
Check recommendations and reviews on other sources outside of the vendors website. There are always vendor recommendations on wedding websites in Utah, and Instagram allows you to see who worked on a project in a post. You can always ask the surrounding vendors for insight on someone they have worked with if you are having trouble finding recommendations. Don’t always assume that everyone is as honest as you. Find real professionals with experience. When it comes to a wedding professional, the more experience they have, the better hands you will be in!
Get to know them on a personal level. You can tell a lot from a person’s work ethic by their personality. This will also help you determine if you will mesh well together. It’s important that you are able to communicate well with them and feel comfortable.
Does their style of work go well with the style and feel that you are looking to achieve? For example, some photographers have a very moody vibe. As much as you may like that look, it might not go well with the feel of both your wedding and your own personal style and personality.
Instagram truly is an amazing outlet to find hidden gems within the industry. The vendor with the most followers isn’t always the best, and since the popularity of social media marketing has increased, we are finally able to see incredible wedding vendors sharing their beautiful work for all to see. You have to do your research before deciding and spending money on anything, especially when it comes to your wedding day.
Cake- Cupcakes by Julie
Concept- The Bridal Theory
Design- Forevermore Events
Dress- Alta Moda Bridal
Hair & Makeup- Katie Livingston
Mens Wear- Perfectly Suited
Photoographer- Tyler Rye Photography
Rentals- St George Party Rentals
Ribbon- Silk and Willow
Stationery- Jenny Sanders
Video- Red Tie Cinema